Data Driven Transparency
Building analytical solutions that show the work. No black box. No hidden formulas.
Three kinds of work, one standard
Professional-grade insights for consumers
Professionals pay for the data behind a household's biggest decisions, such as where to live. We bring that standard of analysis to people and publish the method beside the result.
Bespoke analytical products for businesses
We build tools for a question a business actually has, from data it has the right to use. Our tools measure first and explain second, and every report says what it could and could not see.
Rigorous research for complex problems
We hold our answers to the standard of a methods paper: we read peer-reviewed sources in full, prefer primary data, label design choices as design choices, and keep a public record of what changed and why.
What every product keeps
Every value cited
Each number carries its source, the time we retrieved it and a checksum in the record behind it.
Nothing invented
When a value is missing, we say so and count it. We never estimate to close a gap.
Limits stated
Where the evidence runs out, the product says so. We label any choice the evidence does not settle as a design choice.